Pure Beginnings is a skin care brand who's origin is firmly rooted as an organic baby and childrens skin care brand which was established in 2007. Since then Pure Beginnings has been the leading and most trusted baby and child organic skin care brand in South Africa.
Over these past 8 years, this family owned and run business has worked closely with Mothers, Midwives and Child Birth Educators to develop a skin care range that meets the needs of babies and children using the purest and safest natural and organic ingredients.
Pure Beginnings are certified Organic, not tested on animals and accredited by the Vegan Society. Produced in South Africa using local plant extracts such as baobab and rooibos, Pure Beginnings is committed to fair trade practices and protecting biodiversity.
The Pure Beginnings baby and children products are fair trade accredited through Phytotrade Africa, who use ingredients that have been ethically sourced from fair trade initiatives in Sub-Saharan Africa.